It's time to bust the social media algorithm mystery once and for all.
Instead of trying to outsmart the latest social media algorithm update (which is a fool's errand when you think about it, the people building these algorithms are a lot smarter than you or I), focus on the big picture.
Take a step back and look at the driving purpose of each algorithm. What is the algorithm trying to achieve?
When you focus on the forest instead of the trees, you'll see that every social media algorithm is trying to achieve two vital goals. Yes, that's right, EVERY social platform; Facebook, Instagram, YouTube, LinkedIn, TikTok, you name it, these two goals apply.
Now, here's where the magic happens. Instead of fighting the algorithm, work with it. Design your content and social strategy to help the algorithm be successful in these two areas, and the algorithm will help you be successful!
In this video, I break down these two social media algorithm goals for you, so you can finally, once and for all, understand and leverage the algorithm to grow your audience and business.
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