The session discusses how a Gov Con can become visible to the government buyer. According to Hinge Research Institute, in 2020, Gov Cons dramatically increased their spending on marketing by 150%. Moreover, they generated 44.9% of their leads through digital marketing techniques compared to 27.3% the previous year. This course explains why digital marketing is no longer a nice-to-have strategy. It also explains the specific practices Gov Cons used to increase their digital marketing capabilities.
ObtainingVisibilityGovernment
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