2021 10 26 10 29 5 Keys to Obtaining High Visibility as a Government Contractor

The session discusses how a Gov Con can become visible to the government buyer. According to Hinge Research Institute, in 2020, Gov Cons dramatically increased their spending on marketing by 150%. Moreover, they generated 44.9% of their leads through digital marketing techniques compared to 27.3% the previous year. This course explains why digital marketing is no longer a nice-to-have strategy. It also explains the specific practices Gov Cons used to increase their digital marketing capabilities.

ObtainingVisibilityGovernment