Talking to customers ensures that one can position the product to help them solve their problems along with shipping the updates they're looking for.
PushOwl went a step beyond - instead of just talking to customers, it was also talking to passive users.
This helped PushOwl understand their pain points, and fix them.
Focus on the design - there's no point in offering a complicated feature-rich product that will confuse the end-users.
PushOwl ensured that customers can easily use it with a user-friendly interface.
Implement the right pricing strategy - PushOwl offered consumption-based pricing, which means it was able to charge higher to the customers who were sending a higher volume of push notifications.
Understand the distribution methodology - whether it's writing blogs, having a social media presence, or optimising your app store listing, it's crucial to ensure that prospective users can find you.
PushOwl for instance, focused on its @Shopify listing. It has over 2,000 reviews and not even a single one of them is a one-star review!
It was also featured in the Shopify App Store, which helped it gain credibility among prospective customers.
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